How about sending a timed email blast on Thursdays? If you’re just sending a newsletter about something your recipient’s interested about (say, articles about sprockets), then your timed email may even come as a welcome pause from the hectic work schedule. If you’re after the simple answer, then yes! It’s certainly a better idea than not to think about your emails’ timing, since people are more relaxed on Wednesdays and will take the time to at least open your message. Is Wednesday the best time to receive a timed email? In fact, Tuesday is the day with the most unsubscribes for email newsletters, followed by Monday. The reasons are similar to the above – people will have work to do (tasks received the previous day) and will most likely get annoyed by your intrusion. Not as strong a “no” as a timed email sent for Monday, but still not a good idea I’m afraid.

Is Tuesday the best time to send email blasts? This is most true for commercial offers, since it’s a well-known fact that people are more open with their wallets by then end of the week, when they start relaxing for the weekend. When a person is just starting the week and has to catch up, it’s not a good idea to send your timed email since they will be either too busy to notice it or irritated that it’s taking time from more important matters. Most definitely not! On Monday most of us are still in the weekend mindset, and your recipients will likely see your email as an intruder in their already-crowded Inbox. Is Monday the best time to send email newsletters? Well, I’m afraid it’s a little more complicated than this… This is because Wednesday is at the middle of the week and people are at the peak of their productivity, so they will probably take the time to read your offer. If you’re familiar with the idea of product placement and email timing, then you may have heard that the best day to send an email blast is Wednesday. This is because, as always, when dealing with people there are no universal answers even so, one can appeal to the majority, so this week we’ll see why it’s a good idea to send email newsletters at a specific time. The question of when to send an email or what the best time for your recipients to see your offer is, although asked and debated many-a-time, still doesn’t have a straight, go-to solution.

Best times to send out email newsletters